Field notes from Kathy P. Carr on the shift from search to AI recommendation — and what it means for the businesses building through it.
Featured
Nearly 60% of searches now end without a click. When AI gives the answer directly, being recommended by that AI becomes the most valuable position in marketing. Here's how to win it.
Search StrategyAI Overviews now appear on roughly half of Google searches. The old playbook still matters — but it's no longer enough. A practical guide to optimizing for answers, not just links.
FranchisingMulti-unit brands live or die by consistency and local discovery. AI is quietly rewriting both — and the franchisors who adopt it first will own their categories.
OperationsThe most important AI in your business won't be the one customers talk to. It's the one working behind the scenes — booking, following up, and closing the loops your team keeps dropping.
LeadershipAI doesn't recommend the loudest brand — it recommends the most trusted one. In a world of synthesized answers, your reputation has quietly become your growth channel.
Entrepreneur, operator, and community leader — CEO of AIrecommend.ai and its parent, Skyview Business Consulting. She writes about the shift from search to AI recommendation and the craft of building companies through it. Connect on LinkedIn →